Client: Red Lobster
Red Lobster is America’s most popular seafood restaurant, and Endless Shrimp is its most iconic promotion. So much so that Endless Shrimp was (inaccurately) blamed for the company’s bankruptcy a few years ago.
So, when Red Lobster announced they were bringing back Endless Shrimp for a limited time, we used minimal advertising dollars to stir up maximum excitement.
One fan in particular got so excited that he spent five whole minutes talking about our spot on live TV.
Unexpected bucketlist goal checked: Have Stephen Colbert roast the living daylights out of your work ✅
Art Director: Hector Rivas
The Tease - Endless Social Media Replies
Fans had been blowing up Red Lobster’s social channels for years, asking the restaurant to bring back Endless Shrimp.
So we want back to really old posts and dropped a bunch of cryptic emojis as responses. The internet did its thing, and conspiracy theories ran rampant. The CEO had to make a video to address the rumors.
Endless Shrimp Wildpostings
Shrimp emojis and a QR code.
That’s all we put up across NYC in the lead-up to Endless Shrimp’s reveal, which led to wild speculation from fans. People who scanned the QR code were directed to a microsite featuring a shrimp countdown clock, heightening the suspense.
TV & Radio Reveal
We finally launched the TV spot.
The very one Stephen Colbert would roast in his monologue.
Our radio spot targeted people during peak hour traffic in key markets.
Results
sales over expected target
