Client: Chicago Hearing Society

466 million people around the world live with hearing disabilities and rely on captions while watching movies. Yet, in the 50 years since its introduction, captioning hasn’t really evolved much.

So FCB Chicago, in partnership with Rakish Entertainment, created Caption With Intention—a dynamic captioning system designed to better convey the magic of cinema for the Deaf and Hard-of-Hearing communities.

The project was recognized by the Oscars and helped the field of captioning win an Academy Award of Merit.

Concept: So A Ryu

Art Director: Gustavo Dallegrave

Copywriters: Nihal Atawane + Zach Frazer

ECDs: John Bleeden + Bruno Mazzotti

Awards: Academy Award of Merit | Cannes Lions Titanium, Grand Prix x3, Gold x3, Silver x2, Bronze x2