Client: Fireball Whisky

Fireball told us they wanted to take their brand into the gaming space. So, we turned that ask on its head and brought 10 gamers into Fireball’s world by creating a “4D” gaming chair with features like smoke, fire, the smell of rotting corpses, and blood spatters. The catch—the gamers had no idea what they were getting into, and found out live, on an absolutely bonkers global Twitch stream.

Art Directors: Esther Lee, Miklas Manneke

Creative Directors: Khari Streeter, Matty Poitras

Awards: Gold at the Hatch Awards