Client: Fireball Whisky

The smallest Fireball bottle is called a “single.”

So we did the next logical thing and created full-blown Tinder profiles for these singles. Matching with them in the app unlocked a Drizly discount so you could invite Fireball over to your place.

Art Directors: Esther Lee

Creative Directors: Khari Streeter, Matty Poitras

We even turned our “hot singles” into ads on social and digital.

Results

impressions on Tinder

message open rate

CTA clicks

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